IRS Seeks Agency to Freshen Image

The Internal Revenue Service is sending notices to agencies advising them of an upcoming five-year, $80-100 million marketing campaign that will include consumer advertising, internal communications and corporate identity branding. Agencies looking to compete for the business will be expected to partner with several categories of minority businesses.

The search was triggered by the Reform Act of 1998, which requires the IRS to become more customer-focused. Agency administrators declined comment on the review’s timeline, but said a winner would be selected in time for a January 2002 kickoff campaign.

Interested shops have until Aug. 27 to respond to a publicly posted Web notice, which allows participants to get feedback from officials prior to submission of a formal RFP response.