IRS Seeks Agency to Freshen Image

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The Internal Revenue Service is sending notices to agencies advising them of an upcoming five-year, $80-100 million marketing campaign that will include consumer advertising, internal communications and corporate identity branding. Agencies looking to compete for the business will be expected to partner with several categories of minority businesses.

The search was triggered by the Reform Act of 1998, which requires the IRS to become more customer-focused.

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