IRobot Hires The Gate

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BOSTON The Gate Worldwide has added advertising chores for iRobot’s home robots division, which markets the Roomba and Scooba automated vacuums.

The Gate, a New York-based independent shop, is tasked with a complete repositioning of the iRobot consumer unit. IRobot has worked with various agencies in the past, such as Gardner Nelson + Partners in New York, which in late 2005 fashioned a campaign tagged “I love robots.”

“The

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