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Jane Kuby has joined Irma S. Mann, Strategic Marketing as vice president and public relations director, a new position at the agency best known for its travel and hospitality advertising.
Kuby was attracted to the agency because, “They were looking to do what I’ve done previously—build a formal PR department.”
Her mission is to double the Boston shop’s public relations business in a year and ensure that PR accounts for 10 percent of the agency’s revenue, she said.
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