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Modern period dramas aren’t all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton.
To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called “Bingoton: Drama With Balls.”
The film transports viewers back to high-society 19th century to meet Miss Bingoton, her lady-in-waiting and the Master of Ceremonies as they assess gentleman suitors while using modern-day dating terms.
Each suitor is given a number before being dismissed by Miss Bingoton for various reasons.
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