Irish Betting Site Spoofs Bridgerton to Promote Bingo Platform

The 30-second ad sees Miss Bingoton interview a number of potential suitors

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Modern period dramas aren’t all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton.

To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called “Bingoton: Drama With Balls.”

The film transports viewers back to high-society 19th century to meet Miss Bingoton, her lady-in-waiting and the Master of Ceremonies as they assess gentleman suitors while using modern-day dating terms.

Each suitor is given a number before being dismissed by Miss Bingoton for various reasons.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in