IRI's Top Launches of 2009

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As the economy faltered in 2009, transparency, affordable luxury, value and health benefits were all the rage. At least those are a few of the patterns that emerged from Information Resources Inc.’s list of last year’s top launches, ranked by sales. The following report outlines the winners. Note: IRI’s data does not include Walmart sales.*

No. 1: Food
Campbell’s Prize Harvest

When Campbell Soup execs first floated the idea for Select Harvest, they discovered their biggest competitor was a fictional one.

In a 2007 focus group session, those execs gathered eight “heavy users” in the soup category and presented the product, which was made with natural ingredients and devoid of MSG. In

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