Iridium, APL See Fear Of Isolation

Satellite Phone Service Should Cure That, $140 Mil. Campaign Says
NEW YORK–Iridium is playing to fears of business travelers stranded without access to cellular service in the $140 million inaugural campaign for its global satellite service from Ammirati Puris Lintas.
The first spot, which breaks July 1, mixes haunting images of the hull of an abandoned ship and lone trees in the Namibian desert to impart a feeling of isolation as an automated message familiar to cell phone callers is heard: “The wireless customer you have called has traveled outside the coverage area.”