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Young & Rubicam, New York, announced today that it will turn over Y&R TeamSpace, its Web-based brand-management technology, to eMotion, a Vienna, Va.-based digital media-management company, for an undisclosed equity position in the firm.
Building upon existing tools in the Y&R and eMotion arsenals, the partnership will create Global Brand Manager, an application designed to equip brand managers with worldwide, real-time access, via the Web, to their agencies and account information. The combination will inevitably add to the global presence of brand- and media-management technology.
Replacing the bricks-and-mortar media library, Global Brand Manager will archive all brand- and marketing-related materials, including video, audio and print executions; works in progress; and planning documents and schedules.
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