IQ News: Yahoo Shoots To Score With Sports Marketing




Yahoo has hired a San Francisco-based sports marketing firm, MGO Marketing, to improve its chances of landing sponsorship deals with professional sports leagues.
Over the next six months, MGO will be charged with getting the popular search service better access to officials from sports leagues.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in