Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Yahoo has hired a San Francisco-based sports marketing firm, MGO Marketing, to improve its chances of landing sponsorship deals with professional sports leagues.
Over the next six months, MGO will be charged with getting the popular search service better access to officials from sports leagues. Yahoo executives are particularly interested in the possibility of striking deals with Major League Soccer and the National Hockey League.
The Santa Clara, Calif.-based Yahoo, the leader among the search services, admits it’s just beginning to explore big-ticket sports marketing pacts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in