IQ News: Win Some, Lose Some: SIG Picks Up J&J, Resigns IBM

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for another.
The agency, a unit of direct marketing shop Bronner Slosberg Humphrey, was one of six shops to be awarded IBM’s interactive business last month. However, sources said the Armonk, N.Y.-based technology giant asked the company to resign the account because it conflicts with an existing client, believed to be Dell Computer.
The other agencies named to the IBM roster are Modem Media.Poppe Tyson, Westport, Conn., OgilvyOne, R/GA Interactive and Think New Ideas, all New York, and Studio Archetype, San Francisco.
An IBM representative would not confirm or deny SIG’s resignation nor comment on whether a replacement agency would be named.





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