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Oldsmobile, the car division that has been the most aggressive among the General Motors units about marketing on the Internet, is now preparing to make online media the starting point, and centerpiece, of its media blitz to launch its sporty new model, the Oldsmobile Alero.
The car’s online campaign will also bring the Internet further into the sales loop than it ever has been before. Oldsmobile is planning to make an Alero test drive just a click away for prospective buyers, who will have an Alero driven to their home just by requesting a test drive off the Web.
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