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In a bid to transform itself from a purely informational site to a lifestyle destination, weather.com, the Web site of the Atlanta-based cable network The Weather Channel, today will kick off a four-city test marketing campaign featuring its first offline advertising.
The new campaign will run in Houston, Nashville, Tenn., Philadelphia and Columbus, Ohio. The first flight of the advertising effort, created by agency of record Chiat Day, New York, launched last month in Salt Lake City, Pittsburgh, Portland, Ore.,
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