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Extending its reach into the burgeoning rich-media advertising space, broadband technology solutions provider Veon today inked a distribution agreement with broadband media company Excite Home.
Veon’s VeonPlayer will be integrated into the new version of Home’s client software, enabling Excite Home subscribers to view and interact with rich-media ads. Additionally, Redwood City, Calif.-based Excite Home has agreed to co-market the Veon solution to advertisers and content creators. (Advertising partners will be named in the near future.)
Today’s deal marks the first distribution and marketing deal for Veon with a broadband provider.
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