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As the latest agency merger in a spate of consolidations, US Interactive, Malvern, Pa., and Digital Evolution, Los Angeles, will combine forces to form a new company under the USI name on June 15. Terms were not disclosed.
The new entity, whose clients will include Toyota, IBM, Microsoft and the American Stock Exchange, will be headed by Eric Pulier, executive chairman and co-founder of Digital Evolution, and Larry Smith, CEO of USI. Both will retain their titles; Pulier will be based in L.A.
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