IQ News: Swatch, AtomFilms March to Different Beat

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Among the pillars of cyberspace are globalization, e-commerce, and real-time communication.
Now Swatch, the Biel, Switzerland-based watch manufacturer with more than 270 million units sold in its 17-year history, wants to use the Internet to sell its own definition of real time.
Together with AtomFilms, the Seattle-based platform for short films, animation and digital media, the two companies have started Flash.Beat,

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