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Even before the curtain was raised on Procter & Gamble’s Future of Advertising Stakeholders Summit last week, it was announced that a committee would be formed aligning media companies, advertising agencies and advertisers to advance the initiatives that arose from the event.
Called the FAST Forward Steering Committee, the organization will focus on issues facing advertisers, their agencies and online publishers with regard to the future of Web advertising. Rich LeFurgy, chairman of the Internet Advertising Bureau, will hold the same post with FAST Forward.
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