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–The Web is not being used significantly by advertisers to build brand equity, and online advertising is still dominated by computer-related businesses, according to a soon-to-be-released study by The Strategis Group, a telecommunications consulting and market research firm.
Between April and June, Washington, D.C.-based Strategis observed 6,972 online ads, including 2,192 banners and 4,780 buttons, by 700 advertisers on most of Media Metrix’s top 50 sites. The most visible online advertisers, the study said, were Amazon.com,
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