IQ News: Stein Rogan Wins Three Accounts




Stein Rogan + Partners has signed three new clients, which combined should raise the New York- and Chicago-based advertising shop’s 2000 revenues by at least 300 percent against 1998 sales.
Stein Rogan’s newest client is SalesHound.com, a Chicago-based Web service that tracks price reductions at more than 120,000 offline stores. SalesHound.com has already done some test marketing online, but beginning this month Stein Rogan will create an integrated campaign for the service that will focus primarily on targeted banner ads and e-mail marketing. The campaign is scheduled to break in time for the back to school season, said SR+P president and CEO Tom Stein.
“The Web being the Web, [the campaign] will probably be more male-oriented than it would be in the offline world,” Stein said. “But that said, we feel that it will still be significantly female-driven, since females still control the purse strings for upwards of 70 percent of retail purchases.”
Additionally, the 80-member agency has signed Metastream Corp., a maker of a Web-based 3D technology that adapts to users’ connection speed, and Sticky Networks, a maker of a visual directory technology for Web sites.
Stein said New York-based Sticky Network’s online-centric marketing program will likely target e-merchants and advertisers, while New York-based Metastream’s integrated campaign will target interactive agencies and consumers as well.