IQ News: Adds Content with ABC Pact, Features

Starting in November, the Audit Bureau of Circulations (ABC) will make its publishers’ statements and audit reports available to ABC members via, the digital version of SRDS. It will provide information such as schedules, rates, media kits, publisher Web sites and contacts’ e-mail on more than 60,000 media properties, ranging from newspapers to TV and radio stations.
Separately, also in November, Chicago-based SRDS will allow media staffers to download information from its business and consumer publication databases directly into a spreadsheet. Eventually, SRDS will allow media planners and buyers to not only plan a schedule but generate insertion orders online. Payment would still be handled off-line.
“We’re trying to put at the desktop–in one place–all the information that media buyers would need,” said George Carens, vice president of marketing for SRDS.
The ABC deal marks the first time it has made its online content available via a site other than its own, It is also an attempt to boost ABC’s 4,500 member base, since SRDS users have to join ABC before they are given access to the ABC data, according to Bob Parzy, vice president of publisher marketing and sales for ABC.
SRDS will host its subscribers’ ABC membership numbers so users won’t have to input their ABC password. Other perks: The SRDS listings will offer hot-links to specific reports on the ABC site, allowing media planners and buyers to zip directly to specific information.
SRDS and Adweek Magazines are both units of VNU USA.

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