IQ News: Small Soldiers Will Storm Web Until Christmas

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




With hopes of a potential summer blockbuster movie in Small Soldiers, DreamWorks Pictures has chosen the Web as a primary arena to build up momentum prior to the box office release and-more significantly-to sustain interest in the movie merchandise through Christmas. In a twist, co-producers DreamWorks and Universal Pictures have designated Curiocity’s FreeZone, a kids site that boasts nearly 200,000 registered members and 3.2

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in