IQ News: Selling Both Sides - Agencies follow the lure of software development.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




You built it, but will it sell? While they’re busy designing sophisticated Web sites for clients, new media and interactive agencies are finding homemade software tools on their hands they can reuse for the next assignment. Some simply consider this a wise amortization of costs. Others see tantalizing new business prospects. Last week, Poppe Tyson, a leading interactive agency based in New York, moved into the products business after discovering an abundance of digital marketing solutions gathering dust in its midst.
“We’ve always applied technology to the business process,” says Tom Wharton, president of Poppe Tyson Interactive.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in