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Rich media startup ClickShot is set to launch an online advertising technology that its founder hopes will take words like “plug-ins” and “downloads” out of the interactive vocabulary.
Through a patent-pending technology called the Playmercial–Java applets that create interactive experiences on the Web–the Tustin Calif.-based company will see its first project reach the Web today, in the form of a virtual test drive of a mountain bike produced for Boulder, Colo.-based Schwinn Cycling & Fitness. The ad lets visitors to the Schwinn site ride a virtual bicycle over rough terrain, attempting to stay on the trail as they encounter obstacles such as a cow or a flying saucer.
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