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Responsys.com, a provider of online permission marketing for e-commerce companies, tomorrow will launch the beta version of Responsys Jumpstart, a hosted application for small- to mid-size businesses. The new application, which encapsulates the same underlying permission marketing engine as the Palo Alto, Calif. company’s flagship application, Responsys Interact, will allow businesses of all sizes to engage in affordable e-commerce marketing programs.
“With the introduction of Jumpstart, we are delivering the power of permission marketing to small- and mid-size companies, allowing many to truly engage in interactive e-commerce for the first time,” said Anand Jagannathan, president and CEO of Responsys.com.
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