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In its biggest consolidation move yet, Razorfish, New York, has acquired Spray, a Stockholm-based interactive agency with offices throughout Scandinavia.
The merger follows Razorfish’s purchase of tag media, Los Angeles, two weeks ago and marks the fifth time since spring that the company has acquired a competitor and absorbed it into Razorfish’s operations. The company is part of Omnicom Group’s Communicade unit of interactive agencies, many of which have been on an acquisition binge this year.
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