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Sensing future defections in the wake of the America Online-CompuServe merger, Prodigy Inc., White Plains, N.Y., is focusing on a new lineup of games and financial content to boost ad revenue and jump-start a subscriber base that has languished at 1 million for the past two years.
Prodigy Internet, which bundles online access with a variety of proprietary content subject areas, is due to relaunch Virtual Arcade by late October. With the arrival of a new game lineup comes the hope of keeping users on the service longer and, in turn, boosting ad rates and enticing new advertisers.
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