IQ News: Poppe Tyson Sprouts New Advertising Research Firm

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Poppe Tyson is spinning off yet another company. This time, it is in the advertising research field.
DecisionTree, a repositioned incarnation of former Bozell Advertising research firm KRC Research and Consulting, launches today. Clients include Polygram, Easter Seals and Intershop.
“We are the second generation of research firms,” said Nick Nyhan, managing director of DecisionTree.

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