IQ News: PointCast Looks to Set Ad Standard PointCast, which pushes online content to the PCs of over one million subscribers, is aiming to lead the adoption of standard tools for developing animated ads for push media and the World Wide Web.

The first sign of PointCast’s move towards standards was its agreement late last month to partner with Macromedia, maker of multimedia development tools. The agreement calls for Macromedia’s newest tool, Flash, to become the standard for creating interactive ads for the totally ad-supported PointCast Network, starting in the fourth quarter. The animation tool can also be used to create ads for the Web.
“By using Flash, we’ll be creating a bridge between how a creative person can approach the Web and how they approach PointCast,” says Anna Zornosa, PointCast’s senior vice president of advertising, sales and affiliate development.