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As Procter & Gamble plots a major corporate-wide strategy to bring products to market more quickly, it’s evident the Cincinnati-based packaged goods titan sees the Web as a key component in this goal. P&G earlier this summer hired San Francisco-based Winkler Advertising’s TeamToolz division–both are owned by P&G agency Grey Advertising–to build an extranet, akin to a secure Web-based work station, for its various agencies.
The aim of the extranet, according to people familiar with the program, is for P&G marketing vendors ranging from ad agencies to promotion and public relations firms to collaborate on new, unified marketing messages for P&G products.
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