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Opt-in marketer emaildirect says it will put its money where its mouse is with a new performance-based pricing scheme for its Value-mail service. The company’s e-mail newsletter bundles coupons from advertisers with geographically-targeted regional and local offers. The new deal, introduced today, lets advertisers pay for click-throughs and customer acquisitions, rather than by number of names mailed to.
Payment will be negotiable, although Gary Brooks, president and director of new business development for the Aliso Viejo, Calif.-based
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