Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The New York Times Company is finally using the registration information from its nytimes.com Web site to help advertisers target their messages on the site.
Last week, the Times’ New York Times Electronic Media unit began a targeting program based on information about the site’s1.7 million users. The Times has been gathering data since the January 1996 launch of nytimes.com. “It is efficiency delivered online,” said Martin Nisenholtz, president of NYT Electronic Media.
The New York Times Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in