IQ news: Online School Guide Tempts College Users

Just in time for the back-to-school rush, today officially opens its virtual doors to the public. The Englewood Cliffs, New Jersey-based is a college guide free to students, parents and alumni. It offers registered users virtual discount coupons to be redeemed at campus-area vendors.
Local merchants who advertise on individual campus microsites will receive placement in exchange for providing discounts and offers on their products and services to students. “That’s when the product really starts to work, for students and for advertisers,” said Jeremy Liebhoff, director of sales and business development at “Students are saving money, and we encourage businesses to be as creative as possible on their discounts.”
The Web site features local information on where to eat, shop and live, and gives access to campus administrative information. provides e-tools for student stringers who input data into college-customized “modules.”
Additionally, builds what they call “survival guides” for campus communities, including school information, bulletin boards for jobs, housing and student opinions.
Liebhoff wouldn’t elaborate on the revenue model, saying only that will be primarily advertising-supported. Student stringers are compensated for contributing.
At launch, there will be microsites for approximately a dozen colleges in the northeast region, with a nationwide rollout expected over the next six months.–Kipp Cheng