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In the wake of its Future of Advertising Stakeholders Summit, Procter & Gamble, which commands the world’s largest marketing budget, is doing new online work for several brands.
Red Sky Interactive, San Francisco, has created banner work for P&G’s Hugo Boss fragrance. And Blue Marble, New York, has landed a total of eight new brands.
Following the FAST event, where Red Sky did its first work for P&G, the agency was hired to create banners for the Hugo Boss fragrance, which ran on Women.com
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