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American Interactive Media, New York, this week is launching new affinity-based ISPs, which will be supported with offline promotions by Silicon Alley’s Eisnor Interactive.
Michael Salaman, senior vice president of AIM, said the company offers organizations the chance to reach consumers through a private label Internet access product and content that is branded as a portal. Pricing for the service will depend on the affinity group that is selling it. AIM will put together the back-end and advertise each ISP through a combination of online campaigns, telemarketing, direct mail and print.
The goal is to be “the MBNA of Internet access,” Salaman said, citing MBNA’s credit cards that are similarly personalized.
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