IQ News: NBC Interactive Neighborhood Launches With Mazda as First National Sponsor

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The local Internet market just got a little larger. Last week, NBC launched Interactive Neighborhood: Your Hometown Homepage, an online network that will supply content from NBC to its affiliates in exchange for national ad space.
Mazda has signed on as the charter national sponsor and is the exclusive advertiser in the automotive category. Mazda banners will rotate throughout the network during the fourth quarter.
Billed by NBC as a “coast-to-coast network” in the style of the first nationwide broadcast network in 1951, NBC-IN is a comprehensive service that will be accessible through NBC affiliates’ own sites.



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