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White Horse Studios has won a big chunk of MSN’s interactive business, which had been handled by Anderson & Lembke of San Francisco.
Redmond, Wash.-based MSN will keep White Horse on a nonexclusive creative retainer through June 30. In return, the Portland interactive agency has dedicated a Microsoft-experienced team of five, to be led by creative director Rick Lindemann.
In the past six months, White Horse has produced some 85 traditional and rich media banners for MSN and its various channels, all on a one-off basis.
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