IQ News: MSN Ad Offering Targets Insurers

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Microsoft today unveils its MSN Insurance Initiative, three new advertising packages targeted specifically for the insurance industry. The Initiative has three categories of packages tied to content on the MSN.com network of sites.
Three advertisers have already signed on: Allstate Insurance in North Brook, Ill. and Columbus, Ohio-based firms Ohio Casualty Group and State Farm Mutual Automobile Insurance.
Life insurance providers can tie into the MSN.com MoneyCentral personal finance service; auto insurers can avail themselves of content on MSN.com’s




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