IQ News: Movers

Interactive shop L90, Los Angeles, added Mark Smelzer as vice president of entertainment; he was managing director of U.S. sales at Variety, Los Angeles Lance Ball, formerly of Networks, New York, has been named director of software engineering at Primary Knowledge, New York …, New York, hired three regional vice presidents: Chuck Copin, formerly senior vice president of client services at iXL-Los Angeles; Wendy Roberts, formerly a partner at Interactive Solutions, which merged with in June 1998 and Mylene Dane, formerly a manager of financial accounts at Cisco Systems, San Jose, Calif. … Steven M. Schwartz has joined K2 Design, New York, as senior producer. He was tech manager with Grey Direct E.Marketing, New York