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Meredith Publishing New Media, New York, appointed Richard Zeldes as its director of new media advertising. He was formerly national advertising director for Meredith imprint Country America magazine Medical Web site Medscape.com, New York, named George D. Lundberg to the position of editor in chief. Lundberg previously served as editor of the Journal of the American Medical Association Powertel, West Point, Ga., named Rodney D. Dir as its CEO. Dir previously held the title of executive vp and general manager AT&T’s a2b music, New York, filled two positions: Paula Baston, formerly senior vp of public relations at N2K, also New York, was named vp of business development and communications, while Laurie Jakobsen was named director of marketing communications.
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