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MicroCast today will unveil its first advertising effort to promote the Q1 debut of the company’s video streaming network. The print ads were created by Raleigh, N.C.-based ad shop McKinney & Silver, a division of interactive-services firm USWeb/CKS, Santa Clara, Calif.
The national marketing effort targets both content providers and advertisers as New York-based MicroCast ramps up to launch its service. The Web site is located at microcast.net.
Print trade spots will appear in this week’s issue of Electronic Media and are scheduled to run from Jan.
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