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Lycos today announces the launch of Lycos Network Services, a renamed and enhanced co-branding program that leverages Lycos’ August acquisition of Internet directory WhoWhere.
While portals such as Yahoo! and Excite aggregate content and services into one place, Lycos Network Services, formerly Lycos Affiliates Program, will provide content and services to special interest sites in a syndication-style distribution plan.
Waltham, Mass.-based Lycos already offers e-mail, homepages and directories to 80 “affiliate” sites. The Network Services program adds Lycos search, Web guides and personalization features.
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