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Interactive agency Lot21 has brought in an advertising veteran from the traditional media world to spearhead the company’s expansion, which includes the addition of two new divisions, CEO Kate Everett-Thorp told IQ.
In the newly created position of general manager, Michael White will lead all divisions of the company. He comes from McCann-Erickson/Anderson & Lembke, where he served for the past four years as executive group director. “I’ve worked for the two best companies out there,” White said.
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