IQ News: Little Caesars In Puppy Deal

With its first site due out in June, Little Caesars Pizza has partnered with top entertainment site Happy Puppy on a marketing and sponsorship pact to promote its Web presence. Little Caesars franchisees will be included in the Happy Puppy deal, getting their pizza shop locations listed in a search database on the HP site.

Starting this week, Little Caesars will be the exclusive sponsor of Happy Puppy’s Golden Firehydrant Awards, a survey of top computer games. In addition, an LC ad asking ‘Are you hungry for pizza?’ will flash on the awards page. Respondents can register for additional LC promotions, which will then be e-mailed in the form of electronic coupons, said Curtis Giesen, vp sales and marketing for Attitude Network, N.Y., developer and marketer for Happy Puppy.

‘This is a multi-month program reaching their perfect audience,’ said Giesen, noting that both Happy Puppy and LC have a common demo in the young family and male gamer crowds. ‘And it’s essentially the cost of a one-page ad in Sports Illustrated.’ Typical HP promotions are in the $25,000-40,000 per month range, Giesen said.

LC and Domino’s Pizza have ramped up their Web activity over the past year, following the lead of Pizza Hut, a major advertiser on ESPNET SportsZone. Pizza Hut has been an active sponsor for such on-line contests as the current Baseball Challenge and last month’s NCAA-related Tournament Challenge on ESPNET. –BW

IQ movers

Jon Slavet from senior account executive, strategic sales and development at Wired Ventures, to vice president, advertising sales, at E! Online. . . . Steven Marrs named director of business development at Blue Marble. He was a production consultant at Modem Media, Westport, Conn. . . . Chris McCarthy to Stir as president, a new position, from director, strategic services, at Avalanche Systems, New York. . . . MapQuest Publishing Group, Denver, hired Jeannette McClennan as vp, marketing and sales. McClennan was vp, sales and marketing, Reuters New Media, New York. . . . Maclen Marvit, former vp of development at Worlds, Inc., to vp of technical production at Ikonic, San Francisco. . . . At Microsoft: Kate O’Hara, former staff editor, New York, as calendar producer, Sidewalk, New York

. . . . John Flinn, from editor, new media, Adweek, to lead writer/editor, commerce section, MSNBC on the Internet.

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