Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Silicon Alley shop KPE is supporting M&M/Mars’ new Starburst Hard Candies marketing effort with an interactive game that also takes advantage of the Internet’s word-of-mouse abilities. The game, dubbed Mini Mart Mayhem, launches today at www.starburst.com featuring the store clerk character currently appearing in Starburst’s TV campaign via Grey Advertising.
Grey broke the offline version of the campaign last year to tout Starburst’s Fruit Chews candy and extended the campaign with the Hard Candy introduction in June.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in