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As part of its first media plan for the Internet, Kodak has signed two one-year Web sponsorship deals. Beginning this week, Kodak-sponsored content will appear on HotWired and The Knot, a wedding-oriented Web site.
The HotWired deal reflects Kodak’s “Take Pictures. Farther” campaign and includes banner rotation, keyword-based ads, microsites and a new “premiere merchant” spot on HotBot. Mike Pagano, director of Internet communications at the Rochester, N.Y.-based film maker, said the package was created to reach an audience that is multimedia aware.
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