">
How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Internet Profiles Corp., or I/Pro, the online measurement firm which once counted A.C. Nielsen as an investor, hopes to impose an advertising industry standard that conforms with a software product it sells to ad agencies.
At the behest of I/Pro, some of these agencies, including Thunder House and Western International Media, last week sent a letter to Web publishers requesting they conform to a standard inherent in Dispatch, a software program that automates elements of online media buying and tracking.”We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in