IQ News: Interscope Makes Online Music

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Interscope Records, Los Angeles, today unveils its new Web home located at www.interscoperecords.com. But unlike the label’s defunct original homepage, which simply featured publicity photos and artist bios, Interscope hopes to revamp the notion of record-label-site-as-vanity-project by focusing on its existing audience–including fans of such Interscope artists as the R&B group BlackStreet and The Wallflowers.

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