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Intel Corp. is launching its largest online advertising sponsorship to date as part of a new campaign that starts today. The online portion is strategically timed with the new TV campaign for the Pentium II Processor. “It’s the most amount of money we’ve spent on an online effort,” said Shawn Conly, interactive advertising manager for Intel.
The sponsorship will run on MTV Online, InterZine, MPlayer, GameSpot, RGB Gallery on HotWired and Hollywood Online. The campaign runs through the end of the year and stars what Intel calls the “bunny people,” the characters wearing protective, astronaut-like suits who are featured in the company’s advertising.
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