Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Want to know which Web sites have caught the eye of top packaged goods marketers? For an indication, ask Maria, Puoti, Campbell Soup’s director of global advertising services.
“Which sites?” the 36-year-old Puoti responds coyly when asked about the contents of her bookmark cache. “I guess Kraft, P&G and Coca-Cola.” She also routinely visits the sites of competitors including Ragu and Healthy Choice.
Checking up on the competition has been part of Puoti’s job for her entire 15-year career, first at Procter & Gamble and, for the past three years, at Campbell.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in