IQ News: Insider - Levi's easy fit

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“We don’t have power,” Sean Dee jokes about his group of new media staffers at Levi Strauss & Co.. “But if we do well, we have a lot of influence.”
As global marketing media director at Levi’s, Dee’s influence can be felt by a legion of new media agencies and online publishers, who covet the business of one of the Web’s most cutting-edge marketers.
Since launching in 1994, Levi’s much-watched site has been the target of kudos and catcalls.

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