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With You’ve Got Mail now at theaters everywhere and Calvin Klein Cosmetics launching what is believed to be the first ad campaign to promote e-mail addresses along with its CK One fragrance, the man who calls himself Dr. E-Mail is asking marketers: “Are you ready to listen?”
Listen, that is, to what customers are saying in e-mail.
V.A. Shiva, the 35-year-old president and chief executive officer of General Interactive, Cambridge, Mass., is making his mark in intelligent messaging: the process of sorting through, understanding, classifying and responding to the thousands of daily e-mail messages being received each day from customers by wired companies.
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