Iq News: Insider - Darwinian Selection

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Coby O’Brien isn’t the best-known person in the ad industry, but in a world of who you know, he has managed to make himself known to the right people at Saatchi & Saatchi Advertising.
“I knew who believed in computers and who didn’t,” O’Brien, 38, says.
That piece of trivia came in handy when Saatchi new media unit Darwin Digital was making its way from crude conception to its current state as a 25-person shop in New York and a soon-to-launch office in San Francisco.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in